Evaluation and Audience Feedback

Music Video

Shooting Schedule

16th November

The shooting session was useful as many issues were raised. The location I am using to shoot in is perfect(Media studio) and with it being a totally black room it looks great with the lighting and my actors costume. The actor is wearing mainly white; white doctors/dentists shirt with white skinny jeans with a keyboard painted down one of the sides, his face is also painted completely white with black eyes and mouth. We also discovered that as there are many shots with his hands (close ups of playing the keyboard) for our next shooting session I will bring medical gloves, this emphasizes the doctor theme and overcomes the issue of using white paint to cover his hands.

The white paint was a draw back, as the actor's face had to be a really strong white and the face paints I had brought were really poor quality so in order to make it look good I ordered some professional stage paints for the next shooting session.

30th Novemember

This shooting session was very productive. We booked the studio out for the afternoon which gave us more time than we needed to get the simple shots done. The new face paint worked really well and looked great on camera. The actor/musician got into his character really well which shows through when watching back the takes. In the next session, we intend on bringing in the speaker and instruments, with input from the actor he suggested the chracter should sit on the speaker instead of a chair which was my original idea.

11th December (final)

A few changes were made, the first one was the chair, it wasnt going to suit the mise en scene therefore we decided on including a large Amp/speaker for the actor to sit on which looked so much better. Another problem we faced was getting the speaker to vibrate enough to be caught on camera this shot was vital as it is part of the 'opening' in my music video. ( close up shot of speaker) we over came this by getting a much smaller amp, in the end this became a moveable prop for the actor. This enabled him to hold it in various places one idea we had which worked well was to hold it on his chest like a heart and the fact it was beating, gave a even better effect than was expected. The bigger amp was used as a static prop and this was great for the actor to do lots of different positions.

EDITING

1. Since starting to edit I am very pleased as no problems as yet have occurred. I have loads of footage to work with, therefore my original worry about not having enough to keep up with the amounts of cuts is not a problem.
2. I found that I had filmed two parts of the footage on separate days but in the same location, however when looking back at the footage the lighting is slightly different. The 1st block of footage has a warmer/orange lighting therefore the contrast of the black and white was not as bold as the other block, which was how I wanted. In order to make the footage the same I had to use the filter effects to apply to the first block of footage making them the same level of light and colour as the other footage.

Completed and Final 4 panel digi-pak

Four panel digi-pak

Insertion inside the inside left panel; includes photos from the music video

Close up of Bar code,website,copy right information and 'a recording company logo' >>

Digi-pak inside and outside panels

Outside

Inside

Advertisement

Draft and Feedback

Though my draft is very basic in colour and composition, my general theme for the poster was 'keep it simple'. Also by encouraging a more white area emphasizes the semantics of 'Doctors', white being clean and part of the hospital colour palette.


Buy having the robot on the bottom left of the page, a icon used in my digi-pak continues the theme of 'Electronic' and the robot should be then eye catching and recognized on the album.


'NEW ALBUM' is repeated twice and in two bold colours for emphasis. I also placed under each one a line of random symbols '2$%*^^*JG%^!+)*&&' representing a 'malfunction' or 'computer based symbols' to once again co-inside with the Electronical theme.

Draft



Changes made and final poster....

Taking in consideration my feedback comments, I realised the advertisement needed more colour and less white space. I still kept it simple but placed blocks of black to split up the white. I also changed the font and moved around the layout.Most importantly I still needed to include a company brand like HMV, or Virgin etc.

Final Advertisment

Animation sequence

From looking at my story board plan, I had two sequences of animation at the start and the ending. They are only about 5 seconds each but are vital in triggering off the music video with a interesting start and closing it. I had this idea as I feel it will enhance the doctor persona and previous research shows that a lot of 'Electro' music videos include animation. 

What I was looking for was a heart monitor effect, with the idea behind it of creating a doctor like persona to go with the song 'Electronical Doctors'.  So using Youtube I looked for creating a heart monitor using After Effects. Once finding a suitable presentation of 'how to', I was able to follow it step by step.

Youtube source and my final animation