I focused on analysing two music videos, Black Eyed Peas and Metronomy. I looked at Black Eyed Peas first as I was still in decision of which genre and therefore song that I should pick, so I looked at both finding which elements I liked best in the videos. My final decison was to take on the 'Electro' style, thus Metronomy was the best example of elctro like music videos.
1st Music video treatment
My chosen genre for my music video will be ‘’RnB/Electro-acoustica’’; therefore I intend to adapt the same qualities and conventions that you would expect to find in music videos that take on the same style of music and incorporate it into my own original production. Firstly, I did research looking into what is already existent within the genre, and performed a textual analysis. I looked at how the various shots and editing changed perspective and gave originality to the genre. There were aspects of each which I felt worked well, and others that I thought worked less well. After viewing a great number of videos, I narrowed it down to a few that I felt represented the genre I am aiming to produce. These Included:
· Ben Folds – You Don’t Know Me
· Outkast – Hey Ya
· Black Eyed Peas – Where Is The Love
Out of each of these videos, I managed to extract something that I wish to include in my own video. For example: In the Ben Folds video, he uses bizarre, 2D characters with other exaggerated costume to establish a stereotype and match their personal attributes. In, Hey Ya, by Outkast, the artist is represented as different characters that combine together to make a band, much like the way the artist that I have chosen makes his music. Finally, in the Black Eyed Peas video (in contrast to the other choices) the natural and spontaneous nature of the filming gives the viewer an insight into the artists lyrical content as the ‘real life’ characters are a means of relating to a diverse audience. The song I have chosen is called ‘Came To Play’ by Jonnie And The Hardys (a local artist). It is a fairly light hearted song upon the subject of a person who is poking fun at social conventions in a satirical fashion, therefore giving me the opportunity to exploit/exaggerate the comical aspects.
2nd (final decision) Music video treatment
My chosen genre for my music video will be ‘’RnB/Electro-acoustica’’; therefore I intend to adapt the same qualities and conventions that you would expect to find in music videos that take on the same style of music and incorporate it into my own original production. Firstly, I did research looking into what is already existent within the genre, and performed a textual analysis. I looked at how the various shots and editing changed perspective and gave originality to the genre. There were aspects of each which I felt worked well, and others that I thought worked less well. After viewing a great number of videos, I narrowed it down to a few that I felt represented the genre I am aiming to produce. These Included:
· Ben Folds – You Don’t Know Me
· Outkast – Hey Ya
· Black Eyed Peas – Where Is The Love
Out of each of these videos, I managed to extract something that I wish to include in my own video. For example: In the Ben Folds video, he uses bizarre, 2D characters with other exaggerated costume to establish a stereotype and match their personal attributes. In, Hey Ya, by Outkast, the artist is represented as different characters that combine together to make a band, much like the way the artist that I have chosen makes his music. Finally, in the Black Eyed Peas video (in contrast to the other choices) the natural and spontaneous nature of the filming gives the viewer an insight into the artists lyrical content as the ‘real life’ characters are a means of relating to a diverse audience. The song I have chosen is called ‘Came To Play’ by Jonnie And The Hardys (a local artist). It is a fairly light hearted song upon the subject of a person who is poking fun at social conventions in a satirical fashion, therefore giving me the opportunity to exploit/exaggerate the comical aspects.
2nd (final decision) Music video treatment
My second and final genre choice for my music video will be ‘’Electro’’; therefore I intend to adapt the same qualities and conventions that you would expect to find in music videos that take on the same style of music and incorporate it into my own original production. Firstly, I did research looking into what is already existent within the genre, and performed a textual analysis. I looked at how the various shots and editing changed perspective and gave originality to the genre. There were aspects of each which I felt worked well, and others that I thought worked less well. After viewing a great number of videos, I narrowed it down to a few that I felt represented the genre I am aiming to produce.
These Included:
Metronomy- radio ladio 
Hot Chip- Ready For The Floor
These are both great example of the type of mise en scene I would like to create and style. There is a few effects and ideas I would like to extract, for example both videos use bold coloured back grounds to achieve surreal bold ‘worlds’ or settings, Hot Chip: RED/WHITE, Metronomy: YELLOW. The vocalist and band members are then in the foreground also wearing either bizarre clothing or striking colours to contrast with the back ground thus creating a very high contrast. This appears to be a typical convention of most ‘electro’ music videos, it works really well with the upbeat tempo of the music, it also creates the right mood which would be useful in my music video as I have to create a certain mise en scene and mood which in this case is ‘Electronical doctors’ by Mechanical museum (a local band) so by using colours I can make it appear clean and of some medical persona (White, red etc.).
Another feature that appealed to me was the sharp fast paced cuts which once again were in harmony with the upbeat music; it also added a feel of spontaneity as clips/images are frequently flashing up. This once again adds to the surreal storyline/setting of the music video. The main feature I like of the ‘electro’ genre is the surreal and almost robotic take on the music, for example in the Metronomy video the band members are moving in a robotic and mechanical way, and this would work great in my music video.
Hot Chip- Ready For The Floor
These are both great example of the type of mise en scene I would like to create and style. There is a few effects and ideas I would like to extract, for example both videos use bold coloured back grounds to achieve surreal bold ‘worlds’ or settings, Hot Chip: RED/WHITE, Metronomy: YELLOW. The vocalist and band members are then in the foreground also wearing either bizarre clothing or striking colours to contrast with the back ground thus creating a very high contrast. This appears to be a typical convention of most ‘electro’ music videos, it works really well with the upbeat tempo of the music, it also creates the right mood which would be useful in my music video as I have to create a certain mise en scene and mood which in this case is ‘Electronical doctors’ by Mechanical museum (a local band) so by using colours I can make it appear clean and of some medical persona (White, red etc.).
Another feature that appealed to me was the sharp fast paced cuts which once again were in harmony with the upbeat music; it also added a feel of spontaneity as clips/images are frequently flashing up. This once again adds to the surreal storyline/setting of the music video. The main feature I like of the ‘electro’ genre is the surreal and almost robotic take on the music, for example in the Metronomy video the band members are moving in a robotic and mechanical way, and this would work great in my music video.
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