Magazine Research

Advertisement layout option- NME

Advertisement costs-
NME

Advertisement layout option- NME

In this part of the production element I have had to research the visual impact of my advert being in the best suited magazine.Certain elements have to be taken into consideration like bringing in my research on the correct target audience in this case 16-26's. I have found magazines like NME, The Guide (Guardian), Kerrang. All three of these magazines take on a wide selection of music genres therefore bringing in a broad audience that are interested in all varieties of music, both Kerrang and NME are in A4 therefore large advertisement areas could be possible. The Guide is a supplement including a mix meter of information music but this also due to its readers could be a potential area to place the advert.

I did some research on advertisements for various artist albums, looking at the features they may include and information for the general public to see. As previous research from above shows that my poster will be appearing in either of those magazines as those best suit the audiences my band will appeal to. With public domain in mind, the posters I have looked at are eye catching,interesting, have the album release date, some times a catchy heading, album name and commonly photo of the band members. By looking at the various posters it has given me a range of ideas that I can incorporate into mine.

Below are some example that I looked at, and that I feel best represent what I would like my final advertisement to look like.

I have found there is numerous variations in size and type of album release advertisements. They arrange from A4,A5,A6; the full page adverts are found mostly either in the inside cover, middle section and back page, these places in the magazine are deemed as the 'best' as they are most effective and seen. From research I found a break down of Kerrange Magazine advertisement rates.

DOUBLE page - £9,099
Page ROP - £4,785

Page OUTSIDE back cover- £6,220

HALF page- £2,607

BOUND insert- £65

LOOSE insert-£45

Other variations on advertisement displays and compositions include, four A6 sized templates of the album placed on one A4. Three on a page of A4, text with a half page ad.

I also looked at NME which is at the top of the page, they also have similiar rates and layouts. They appleal to their audiences by either using music icons (photograph) as a background, bold colours or a variety of album releases on one page.